Chick-Fil-A just made a terrible business decision

You've no doubt heard about the recent decision made by Chick-fil-a corporate to cease donations to the Salvation Army. Mark my words, Chick-fil-a will come to regret this move.

I'm going to first start out by saying that I don't have an issue with Gay Marriage. Nothing about my feelings regarding this recent decision has anything to do with putting a stop to Gay Marriage, or doing any harm to LGBT families, whatsoever. When it comes to marriage, I (and most Libertarians) believe that the Government should have no say in the matter. If two consenting adults want to enter in a contract with one another, that's their choice. On the religious front, this should be left up to the church, the people, and God; no one else.

Now that we have that out of the way, let's get down to the absurdity of Chick-fil-a's(hereby referred to as CFA for the remainder of this article) decision to halt donations to certain companies deemed "anti-LGBT" by the radical left.

On a business front, the controversy surrounding CFA and their owners stance on gay marriage might have seemed like a terrible controversy from which there was no escape, and that inevitably would destroy the business in time. In reality, this stance helped them, not hurt them.

CFA's sales nearly tripled in the time since the initial controversy. You've all seen it before. There's always a massive line around the block filled with people trying to get their hands on that 'one of a kind' fried chicken. Somehow, through amazing management, CFA is able to take on a massive amount of people in an amount of time that rivals McDonald's. Add in the fact that their staff is alway polite, and the orders are rarely wrong, and you've got a recipe for success that is unparalleled in fast-food.

Whether they meant to or not, CFA developed an avid, and somewhat "religious" following. A large portion of this fan base were those in the Christian community that felt they were supporting an establishment that shared their values. Whether you agree with it or not, CFA was able to have the 3rd highest sales per store in the fast food business, and it was largely due to their willingness to stand up for something they believed in.

So why then, would they suddenly decide to disavow these beliefs?

The answer is simple: They want to make more money. In recent months CFA has tried their best to expand into a world-wide company. Of course, their growth into Europe was met with fierce backlash, and the first store they opened already announced they were closing. The corporate side of CFA has decided that they cannot expand at the desired rate if they don't fall in line with the hardcore left, which seeks to silence and destroy anyone that does not share the same worldview.


On Monday, The Daily Wire reported on beloved fast-food chain Chick-fil-A putting a stop to their donations to Christian-based charities deemed “anti-LGBT” by the Left:

In an interview with Bisnow, Chick-fil-A President and Chief Operating Officer Tim Tassopoulos announced that the famous fried chicken chain plans to make significant changes in which charities it donates to, in part because “as we go into new markets, we need to be clear about who we are.” Amid continued boycotts of the highly popular and successful chain over its donations to supposed “anti-LGBT” groups and causes, Tassopoulos revealed that the company’s foundation will no longer donate to some high-profile Christian organizations.

There's a major problem with the logic behind this decision. Those they seek to satisfy, that's those on the liberal left, are not going to take this as any sort of serious action. Don't forget that this controversy originally began with anger over donations made by CFA's founder, not the company itself.

The pointless nature of this decision to cave to the demands of the left are already showing through:

Powerful LGBT agenda lobby GLAAD quickly posted a statement condemning Chick-fil-A for allegedly still being anti-LGBT.

“If Chick-Fil-A is serious about their pledge to stop holding hands with divisive anti-LGBTQ activists, then further transparency is needed regarding their deep ties to organizations like Focus on the Family, which exist purely to harm LGBTQ people and families,” a statement from the organization reads.

“Chick-Fil-A investors, employees, and customers can greet today’s announcement with cautious optimism,” the statement continues, “but should remember that similar press statements were previously proven to be empty.”

“In addition to refraining from financially supporting anti-LGBTQ organizations, Chick-Fil-A still lacks policies to ensure safe workplaces for LGBTQ employees and should unequivocally speak out against the anti-LGBTQ reputation that their brand represents,” GLAAD concludes.

As you can see, the response from those involved in the LGBTQ community wasn't exactly "Okay, now we can all stop protesting them and for god's sake let's go get some chicken, I hear it's amazing."

There is one predictable response to this action that will take its toll on the chicken joint.

Christians (you know, those whose support made CFA what it is today), are not happy. Christians across the country have felt emboldened by the fact that they had an amazing restaurant that supported their religious beliefs. It was the stance on gay marriage that lead to the massive growth seen by CFA in recent years.

In my estimation, it wasn't just that support, it was the willingness to put yourself out there and stand against the rabid leftists. It's that same feeling that lead to Donald Trump's election. More so than an agreement with his policies, Trump saw fame because he said what everyone has wanted to say to the radical left for a long time: "go screw yourself."

I can tell you that this was a major driver in their sales by just taking myself as an example. I support the right of anyone to marry, regardless of the sex of the two partners. But, when I was looking for lunch, there is always this voice in the back of my mind saying "Hey, Chick-fil-a is taking a stand against the left. They've exercised their right to free speech, and free association. While I don't agree with the message, I should support a place that's putting themselves out there with an unpopular opinion... Plus they have really good chicken."

So now, CFA is going to lose the incentive for people like me, as well as their traditional religious base. For what? To still be hated by the left for their PAST stance on Gay Marriage. Not to mention the fact that their owners or founders might still choose to give to "Anti-LGBT" charities with their own personal money. If this happens, you can bet the left is not going to clear CFA of any past wrongdoings.

I'll leave you with this statement from the Salvation Army, a charity that has recently come under attack from celebrities like Ellie Goulding for their supposed "Anti-LGBT" stance.

“We’re saddened to learn that a corporate partner has felt it necessary to divert funding to other hunger, education and homelessness organizations — areas in which The Salvation Army, as the largest social services provider in the world, is already fully committed,” the charity said in a statement. “We serve more than 23 million individuals a year, including those in the LGBTQ+ community. In fact, we believe we are the largest provider of poverty relief to the LGBTQ+ population.”

It continued: “When misinformation is perpetuated without fact, our ability to serve those in need, regardless of sexual orientation, gender identity, religion or any other factor, is at risk. We urge the public to seek the truth before rushing to ill-informed judgment and greatly appreciate those partners and donors who ensure that anyone who needs our help feels safe and comfortable to come through our doors.”